Newsletter from the Newsroom

Newsletter from the Newsroom

Hello, and welcome to the sixth edition of “Newsletter from the Newsroom.”  Here’s what editors were proud of in August. Happy reading! —Bridget Higdon, Vermont managing editor  One of the highlights for the month of August at the Ripon Commonwealth...
July Newsletter

July Newsletter

Hello, and welcome to the fifth edition of “Newsletter from the Newsroom.” At a conference in Vermont last week, I attended a workshop on “Sustainable Leadership for the Long Term.” As we enter these last weeks of summer, I thought I’d...
Are the Benefits of Geofencing Worth It?

Are the Benefits of Geofencing Worth It?

Location-based marketing, such as geofencing, is a popular strategy used by small and large local businesses alike. The benefits of geofencing, or other location-based marketing strategies are worth considering. Strong local marketing strategies can help you increase...
The Best Alternative To Third-Party Cookies

The Best Alternative To Third-Party Cookies

Businesses have been using third-party cookies for years to personalize ads, learn about their audience’s browsing habits, and more. However, Google has announced some big changes that will drastically change the ability to use third-party cookies for marketing...