[et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.17.3″ _module_preset=”default” collapsed=”off” global_colors_info=”{}” theme_builder_area=”post_content” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on” da_disable_devices=”off|off|off”][et_pb_row admin_label=”Row” _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
When you think of using video to market your local business, what comes to mind? TV commercials with catchy jingles? TikTok videos of colleagues doing the latest challenge? Welcome videos on company websites featuring the CEO? These are just a few of the many ways companies can use video to market themselves. Are there benefits of video marketing for local businesses specifically? In our experience serving local businesses at OMG, we say, \u201cAbsolutely!\u201d<\/p>\n
Before the advent of social media, Youtube, and DIY video tools, video was quite an expense for companies. Only those with large budgets could afford to incorporate video into their marketing strategy. But today, using video is accessible to companies of all sizes. That accessibility has been compounded by the 215% pandemic-related increase in digital media consumption<\/a> in the U.S. It\u2019s clear that video is in demand by consumers and accessible to businesses.<\/p>\n Aside from professional commercials, TikTok videos and welcome messages, there are other types of videos local businesses can use include. For example:<\/p>\n In short, there are endless ways to use video to market your local business. If you\u2019re getting overwhelmed by all of the possibilities available to you, don\u2019t worry. This blog will help you identify simple, yet strategic ways to achieve the benefits of video marketing for your local business. The benefits of video marketing depend on your business goals and your accompanying video strategy. Examples of benefits might include more engagement on your social media platforms, increased website traffic, more job candidates, better-qualified leads inquiring about your services, and more. To put it simply, you must determine your business goals and match that goal with the right video strategy.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”downtownstalbans” _builder_version=”4.17.3″ _module_preset=”default” background_color=”#efefef” custom_padding=”20px|20px|20px|20px|true|true” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=oKHJZLKPDEg&feature=emb_title” _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_video][et_pb_text _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n OMG partnered with Downtown Saint Albans for a promotional video.<\/em><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.3″ _module_preset=”default” background_color=”#FFFFFF” width=”90%” custom_margin=”20px||20px||true|false” custom_padding=”30px|30px|30px|30px|true|true” border_width_all=”1px” border_color_all=”#58595B” global_colors_info=”{}” box_shadow_horizontal__hover=”0px” box_shadow_horizontal__hover_enabled=”on|hover” box_shadow_vertical__hover=”0px” box_shadow_vertical__hover_enabled=”on|hover” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.17.3″ _module_preset=”default” header_3_text_align=”left” header_3_text_color=”#58595B” header_3_font_size=”2em” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_button button_url=”#VideoMarketing” button_text=”Data on the effectiveness of video marketing” _builder_version=”4.17.3″ _module_preset=”default” custom_button=”on” button_text_size=”16px” button_text_color=”#58595B” button_bg_color=”RGBA(255,255,255,0)” button_border_width=”0px” button_border_radius=”0px” button_font=”|600|||||||” custom_padding=”0px|0px|1px|0px|false|true” box_shadow_style=”preset4″ box_shadow_horizontal=”0px” box_shadow_vertical=”1px” box_shadow_color=”#FF0000″ global_colors_info=”{}” box_shadow_color__hover_enabled=”on|desktop” box_shadow_color__hover=”#F6871F” box_shadow_vertical__hover_enabled=”on|desktop” box_shadow_vertical__hover=”2px” theme_builder_area=”post_content”][\/et_pb_button][et_pb_button button_url=”#Accomplish” button_text=”Simple, cost effective ways to use video marketing” _builder_version=”4.17.3″ _module_preset=”default” custom_button=”on” button_text_size=”16px” button_text_color=”#58595B” button_bg_color=”RGBA(255,255,255,0)” button_border_width=”0px” button_border_radius=”0px” button_font=”|600|||||||” custom_padding=”0px|0px|1px|0px|false|true” box_shadow_style=”preset4″ box_shadow_horizontal=”0px” box_shadow_vertical=”1px” box_shadow_color=”#FF0000″ global_colors_info=”{}” box_shadow_color__hover_enabled=”on|desktop” box_shadow_color__hover=”#F6871F” box_shadow_vertical__hover_enabled=”on|desktop” box_shadow_vertical__hover=”2px” theme_builder_area=”post_content”][\/et_pb_button][et_pb_button button_url=”#localbusiness” button_text=”How to choose the right video marketing agency for your local business” _builder_version=”4.17.3″ _module_preset=”default” custom_button=”on” button_text_size=”16px” button_text_color=”#58595B” button_bg_color=”RGBA(255,255,255,0)” button_border_width=”0px” button_border_radius=”0px” button_font=”|600|||||||” custom_padding=”0px|0px|1px|0px|false|true” box_shadow_style=”preset4″ box_shadow_horizontal=”0px” box_shadow_vertical=”1px” box_shadow_color=”#FF0000″ global_colors_info=”{}” box_shadow_color__hover_enabled=”on|desktop” box_shadow_color__hover=”#F6871F” box_shadow_vertical__hover_enabled=”on|desktop” box_shadow_vertical__hover=”2px” theme_builder_area=”post_content”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” module_id=”VideoMarketing” _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n When used strategically, video marketing can be the most effective way you market your local business. If you\u2019re hesitant to incorporate video into your local business marketing strategy, here are three reasons to help you feel more confident:<\/p>\n First of all, video is in demand by customers and has been for years.<\/strong><\/p>\n Second, video is effective for B2B and B2C companies.<\/strong><\/p>\n Finally, video is becoming a top marketing investment for companies.<\/strong><\/p>\n To sum up, incorporating video into your local business marketing strategy is a no-brainer. Your customers respond well to video content, which translates into concrete results for businesses. Now that you know the data supporting video marketing, you may wonder how you can use video in your company. Or you may think that while video works for some companies, it can\u2019t work for your company for some reason. Maybe you\u2019d like to experience the benefits of video marketing for local businesses, but have no idea where to start. At OMG, we\u2019re familiar with all video marketing-concerns.<\/p>\n [\/et_pb_text][et_pb_code _builder_version=”4.17.3″ _module_preset=”default” background_image=”https:\/\/orourkemediagroup.com\/wp-content\/uploads\/2022\/05\/image1.jpg” parallax=”on” min_height=”450px” min_height_tablet=”400px” min_height_phone=”200px” min_height_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_code][et_pb_text admin_label=”Text” module_id=”Accomplish” _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n It\u2019s easy to assume that you can\u2019t reap the benefits of video marketing for local businesses because of your budget. But there are so many cost-effective ways to create videos for your business. The best way to save money on video marketing is to clarify your goals for using video in the first place. In other words, identifying what you want to achieve will guide you in choosing the right video content, platform, and promotional tactics.<\/p>\n When you have only a vague idea of your ideal outcome, your video strategy will be unfocused and therefore unsuccessful. Even if you have some success, you likely won\u2019t see the amazing results that the statistics above indicate are possible. If you need help brainstorming, below are possible goals you can choose for your local business video marketing strategy.<\/p>\n Each of these goals requires different video content, platforms, equipment, posting frequencies, and more. For example, let\u2019s say you\u2019re trying to attract top candidates to a few open positions at your company. First of all, a successful strategy might include professional video testimonials from current employees. Employees can speak about the company\u2019s culture, work life balance, and growth opportunities, three crucial factors that jobseekers consider. You could post one video on LinkedIn every week and encourage people to explore your job listings. Additionally, you might use your smartphone to shoot an informal \u201cbehind the scenes\u201d video of what your office environment is like. Finally, post this to your company Instagram, TikTok, and Facebook with a link to the job opportunities page on your website.<\/p>\n In addition, let\u2019s say you want people to register for an upcoming event your company is hosting. An effective video strategy would be to create a highlight video of the previous years\u2019 events. Is the event brand new? You could create a montage of your team in prep mode, interviews with speakers, and a tour of the venue. Then you could post the videos on a landing page with engaging copy and the event information. Videos make landing pages much more effective than those with just copy alone. In fact, landing pages with video content can see an 86% increase in conversions<\/a>. You might also consider posting the videos separately on your social media platforms with a link to the landing page.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n This is something we hear a lot from potential clients. We get it. Video marketing seems daunting and expensive. But there are many types of equipment, software, and tools to get you started with do-it-yourself video marketing. For example:<\/p>\n You have to identify what you want to accomplish with video. Clarifying your goals will save you time and money. In other words, you won\u2019t be spinning your wheels with an unfocused, ineffective plan. Only when you have clear goals and strategy can you explore cost-effective resources for video creation.\u00a0<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.3″ _module_preset=”default” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_direction=”239deg” background_color_gradient_stops=”rgba(246,135,31,0.75) 0%|rgba(255,0,0,0.75) 100%” custom_padding=”30px|30px|30px|30px|true|true” box_shadow_style=”preset4″ box_shadow_horizontal=”5px” box_shadow_vertical=”5px” box_shadow_color=”#303030″ locked=”off” global_colors_info=”{}” box_shadow_horizontal__hover=”0px” box_shadow_horizontal__hover_enabled=”on|hover” box_shadow_vertical__hover=”0px” box_shadow_vertical__hover_enabled=”on|hover” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.17.3″ _module_preset=”default” header_3_text_align=”center” header_3_text_color=”#FFFFFF” header_3_font_size=”2em” header_3_text_shadow_style=”preset2″ global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_button button_url=”#formfill” button_text=”Let’s Talk About Your Goals With Video” button_alignment=”center” button_alignment_tablet=”center” button_alignment_phone=”center” button_alignment_last_edited=”off|desktop” _builder_version=”4.17.3″ _module_preset=”default” custom_button=”on” button_text_color=”#1e1d1d” button_bg_color=”#FFFFFF” button_border_width=”0px” button_border_color=”#58595B” button_border_radius=”0px” button_font=”|700|||||||” locked=”off” global_colors_info=”{}” box_shadow_horizontal__hover_enabled=”on|hover” box_shadow_horizontal__hover=”0px” box_shadow_vertical__hover_enabled=”on|hover” box_shadow_vertical__hover=”0px” theme_builder_area=”post_content”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” module_id=”localbusiness” _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Want the benefits of video marketing for local businesses, but don\u2019t want to go the DIY route? If you\u2019re considering hiring a video specialist, here\u2019s how to choose the right one:<\/p>\n While typically affordable, DIY video creation still requires time and energy. In addition, you have to allow time to order, install, and learn how to use any new equipment or software. Sometimes it\u2019s just easier to have a professional handle the technical details for you. As a result, you’ll have more time to focus on your video goals and content, and overall business growth.<\/p>\n To sum up, there are several characteristics you need to ensure your video specialist has in order to reap the benefits of video marketing for local businesses. To demonstrate, take peek into OMG’s video marketing work below. Check out this video we created to help the city of St. Albans, Vermont promote their downtown area.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n As shown above, OMG\u2019s video team for local businesses can manage the entire video process for you. We provide affordable, start-to-finish packages for all of your video needs. Whether you\u2019re not sure where to start with video or just need some technical assistance, we can help you achieve the end result you want. Want to learn more about our video marketing services for local businesses? Complete the form below, tell us a little about the video help you need, and we\u2019ll respond with a plan of action.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.3″ _module_preset=”default” custom_padding=”0px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text admin_label=”Contact Form” module_id=”formfill” _builder_version=”4.17.4″ _module_preset=”default” background_color=”#efefef” use_background_color_gradient=”on” background_color_gradient_direction=”252deg” background_color_gradient_stops=”#ff0000 0%|#f6871f 100%” custom_margin=”40px||||false|false” custom_padding=”20px|20px|20px|20px|true|true” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n <\/p>\n [\/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.17.3″ _module_preset=”default” background_color=”#efefef” custom_margin=”40px||||false|false” custom_padding=”20px|20px|20px|20px|true|true” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n O\u2019Rourke Media Group operates in six states with a full-service digital agency and 24 publications and hyperlocal websites. Our team of marketing experts specialize in providing customized digital marketing strategies and solutions for any size business and budget. We\u2019re also a hyper-local community news publisher with an engaged audience of print subscribers, digital subscribers, website page views, social media followers, and email newsletters.<\/span><\/i><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" When you think of using video to market your local business, what comes to mind? TV commercials with catchy jingles? TikTok videos of colleagues doing the latest challenge? Welcome videos on company websites featuring the CEO? These are just a few of the many ways companies can use video to market themselves. Are there benefits […]<\/p>\n","protected":false},"author":2,"featured_media":241581,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[24],"tags":[],"class_list":["post-241578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/devsiteomg.com\/omgsite\/wp-json\/wp\/v2\/posts\/241578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/devsiteomg.com\/omgsite\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/devsiteomg.com\/omgsite\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/devsiteomg.com\/omgsite\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/devsiteomg.com\/omgsite\/wp-json\/wp\/v2\/comments?post=241578"}],"version-history":[{"count":0,"href":"https:\/\/devsiteomg.com\/omgsite\/wp-json\/wp\/v2\/posts\/241578\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/devsiteomg.com\/omgsite\/wp-json\/wp\/v2\/media\/241581"}],"wp:attachment":[{"href":"https:\/\/devsiteomg.com\/omgsite\/wp-json\/wp\/v2\/media?parent=241578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/devsiteomg.com\/omgsite\/wp-json\/wp\/v2\/categories?post=241578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/devsiteomg.com\/omgsite\/wp-json\/wp\/v2\/tags?post=241578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
Key Takeaway<\/h3>\n
Blog Summary<\/h3>\n
Stats On Benefits Of Video Marketing For Small Businesses<\/h2>\n
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Key Takeaway<\/h3>\n
What Do You Want Your Video To Accomplish?<\/h2>\n
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Key Takeaway<\/h3>\n
Benefits Of Video Marketing For Local Businesses On A Budget<\/h2>\n
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Key Takeaway<\/h3>\n
Tell us about what you’d like to accomplish with a video for your local business.<\/h3>\n
What To Look For In A Video Specialist<\/h2>\n
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Key Takeaway<\/h3>\n
Done-For-You Video Creation, Optimization, Promotion<\/h3>\n
[forminator_form id=”237753″]\u00a0<\/h3>\n
About O\u2019Rourke Media Group<\/a><\/h3>\n