[et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.17.3″ _module_preset=”default” collapsed=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on” da_disable_devices=”off|off|off”][et_pb_row admin_label=”Row” _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Text” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Video was the #1 medium<\/a> that businesses used in their marketing strategy in 2021.<\/p>\n Video marketing has become so effective in attracting and engaging customers that 92% of marketers<\/a> view video as important in their business\u2019 strategy.<\/p>\n But here\u2019s the thing.<\/p>\n Creating great video content for your business can be pretty labor-intensive. And with at least 80% of marketers<\/a> using video to promote their business, your videos must be top-notch to stand out from competitors.<\/p>\n In other words, if you can put in the work to incorporate high-quality videos into your marketing strategy, your business would reap significant benefits. But what happens if you don\u2019t have the time or resources to create and post great video content? You can still take advantage of video marketing.<\/p>\n That\u2019s exactly what this blog will teach you. You’re going to learn how you can reap the benefits of video without making one yourself. We share four simple ways your business can capitalize on the great opportunity that video offers.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.3″ _module_preset=”default” background_color=”#FFFFFF” width=”90%” custom_margin=”20px||20px||true|false” custom_padding=”30px|30px|30px|30px|true|true” border_width_all=”1px” border_color_all=”#58595B” global_colors_info=”{}” box_shadow_horizontal__hover=”0px” box_shadow_horizontal__hover_enabled=”on|hover” box_shadow_vertical__hover=”0px” box_shadow_vertical__hover_enabled=”on|hover”][et_pb_column type=”4_4″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Text” _builder_version=”4.17.4″ _module_preset=”default” header_3_text_align=”left” header_3_text_color=”#58595B” header_3_font_size=”2em” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_button button_url=”#RelevantVideos” button_text=”Include Relevant Videos in Your Content” _builder_version=”4.17.4″ _module_preset=”default” custom_button=”on” button_text_size=”16px” button_text_color=”#58595B” button_bg_color=”#FFFFFF” button_border_width=”0px” button_border_radius=”0px” button_font=”|600|||||||” custom_padding=”0px|0px|1px|0px|false|true” box_shadow_style=”preset4″ box_shadow_horizontal=”0px” box_shadow_vertical=”1px” box_shadow_color=”#FF0000″ global_colors_info=”{}” box_shadow_color__hover_enabled=”on|desktop” box_shadow_color__hover=”#F6871F” box_shadow_vertical__hover_enabled=”on|desktop” box_shadow_vertical__hover=”2px”][\/et_pb_button][et_pb_button button_url=”#OwnVideos” button_text=”Partner With Companies Making Their Own Videos” _builder_version=”4.17.4″ _module_preset=”default” custom_button=”on” button_text_size=”16px” button_text_color=”#58595B” button_bg_color=”#FFFFFF” button_border_width=”0px” button_border_radius=”0px” button_font=”|600|||||||” custom_padding=”0px|0px|1px|0px|false|true” box_shadow_style=”preset4″ box_shadow_horizontal=”0px” box_shadow_vertical=”1px” box_shadow_color=”#FF0000″ global_colors_info=”{}” box_shadow_color__hover_enabled=”on|desktop” box_shadow_color__hover=”#F6871F” box_shadow_vertical__hover_enabled=”on|desktop” box_shadow_vertical__hover=”2px”][\/et_pb_button][et_pb_button button_url=”#Low-StakesVideos” button_text=”Create Short, Low-Stakes Videos for Social Media” _builder_version=”4.17.4″ _module_preset=”default” custom_button=”on” button_text_size=”16px” button_text_color=”#58595B” button_bg_color=”#FFFFFF” button_border_width=”0px” button_border_radius=”0px” button_font=”|600|||||||” custom_padding=”0px|0px|1px|0px|false|true” box_shadow_style=”preset4″ box_shadow_horizontal=”0px” box_shadow_vertical=”1px” box_shadow_color=”#FF0000″ global_colors_info=”{}” box_shadow_color__hover_enabled=”on|desktop” box_shadow_color__hover=”#F6871F” box_shadow_vertical__hover_enabled=”on|desktop” box_shadow_vertical__hover=”2px”][\/et_pb_button][et_pb_button button_url=”#OMGHelp” button_text=”Let OMG Help” _builder_version=”4.17.4″ _module_preset=”default” custom_button=”on” button_text_size=”16px” button_text_color=”#58595B” button_bg_color=”#FFFFFF” button_border_width=”0px” button_border_radius=”0px” button_font=”|600|||||||” custom_padding=”0px|0px|1px|0px|false|true” box_shadow_style=”preset4″ box_shadow_horizontal=”0px” box_shadow_vertical=”1px” box_shadow_color=”#FF0000″ global_colors_info=”{}” box_shadow_color__hover_enabled=”on|desktop” box_shadow_color__hover=”#F6871F” box_shadow_vertical__hover_enabled=”on|desktop” box_shadow_vertical__hover=”2px”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”4 Ways To Benefit From Video Without Making One ” module_id=”remotejob” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Text” module_id=”#remotejob” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_blurb title=”Include Relevant Videos in Your Content” image=”https:\/\/orourkemediagroup.com\/wp-content\/uploads\/2022\/06\/1.png” icon_placement=”left” content_max_width=”100%” admin_label=”1.” module_id=”RelevantVideos” _builder_version=”4.17.4″ _module_preset=”default” header_level=”h3″ header_font_size=”24px” global_colors_info=”{}”]<\/p>\n Including high-quality videos from other brands can make your content more effective. One of the main benefits of doing this is to get those brands to notice you and link back to your website in their own content. In fact, blogs that include video can attract close to 3x more<\/a> inbound links than blogs without video. Additionally, incorporating video into your blogs can make your blogs more engaging for readers. When your readers are more engaged, it\u2019s more likely that they\u2019ll become customers.<\/p>\n What might this look like for your business? Let\u2019s say you\u2019re a personal injury law firm. You have a blog that teaches people about common terminology and concepts related to personal injury cases. First, to help you teach your readers, you could find a great explainer video on Youtube from a respected, reliable source and incorporate it into your blog. Next, you could integrate the video in your blog to both break up the text for readers and emphasize points you\u2019re already making in your text.<\/p>\n Additionally, your business can reap the benefits of video marketing by incorporating videos into your social media posts. Video is the second most-used type<\/a> of content on social media. Staying with the law firm example, you could create a Facebook post that provides a quick definition of a common term in personal injury cases. You would write the copy and then incorporate the explainer video you find from a reliable, non-competitor source. You could also tag the organization that created the video. Tagging the organization will increase the likelihood that they will see and then share, like or comment on your post. In turn, this adds credibility to your law firm and cultivates trust among your audience.<\/p>\n In sum, incorporating videos from other creators into your content can bring success to your business. This strategy helps you gain backlinks and other forms of public attention from industry thought leaders. Backlinks can improve your SERP rankings, Google ranks websites based on trust and credibility. Similarly, public attention from industry experts also shows users that your company can be trusted.<\/p>\n One word of caution. Be sure to avoid using videos from competitor brands. You want your readers to stay focused on your business. Rather, use videos from thought leadership sources, such as industry publications, associations, university research, etc.<\/p>\n [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Call To Action” _builder_version=”4.17.4″ _module_preset=”default” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_direction=”239deg” background_color_gradient_stops=”rgba(246,135,31,0.75) 0%|rgba(255,0,0,0.75) 100%” width=”90%” width_tablet=”90%” width_phone=”90%” width_last_edited=”on|desktop” custom_padding=”30px|30px|30px|30px|true|true” box_shadow_style=”preset4″ box_shadow_horizontal=”5px” box_shadow_vertical=”5px” box_shadow_color=”#303030″ locked=”off” global_colors_info=”{}” box_shadow_horizontal__hover=”0px” box_shadow_horizontal__hover_enabled=”on|hover” box_shadow_vertical__hover=”0px” box_shadow_vertical__hover_enabled=”on|hover”][et_pb_column type=”4_4″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” header_3_text_align=”center” header_3_text_color=”#FFFFFF” header_3_font_size=”25px” background_color=”RGBA(255,255,255,0)” header_3_text_shadow_style=”preset2″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_button button_url=”#formfill” button_text=”Contact Us” button_alignment=”center” button_alignment_tablet=”center” button_alignment_phone=”center” button_alignment_last_edited=”off|desktop” _builder_version=”4.17.4″ _module_preset=”default” custom_button=”on” button_text_color=”#1e1d1d” button_bg_color=”#FFFFFF” button_border_width=”0px” button_border_color=”#58595B” button_border_radius=”0px” button_font=”|700|||||||” locked=”off” global_colors_info=”{}” box_shadow_horizontal__hover_enabled=”on|hover” box_shadow_horizontal__hover=”0px” box_shadow_vertical__hover_enabled=”on|hover” box_shadow_vertical__hover=”0px”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”4 Ways To Benefit From Video Without Making One ” module_id=”remotejob” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Partner With Companies Making Their Own Videos” image=”https:\/\/orourkemediagroup.com\/wp-content\/uploads\/2022\/06\/2.png” alt=”2″ icon_placement=”left” content_max_width=”100%” admin_label=”2.” module_id=”OwnVideos” _builder_version=”4.17.4″ _module_preset=”default” header_level=”h3″ header_font_size=”24px” global_colors_info=”{}”][\/et_pb_blurb][et_pb_image src=”https:\/\/devsiteomg.com\/omgsite\/wp-content\/uploads\/2022\/07\/Benefit-from-video-image-1.jpg” alt=”Smartphone on tripod recording a man with glasses and hat sitting outside in front of a wall with greenery” title_text=”Benefit from video image 1″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_blurb alt=”2″ icon_placement=”left” content_max_width=”100%” admin_label=”2.” _builder_version=”4.17.4″ _module_preset=”default” header_level=”h3″ header_font_size=”24px” custom_padding=”|||30px|false|false” custom_padding_tablet=”|||0px|false|false” custom_padding_phone=”|||0px|false|false” custom_padding_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n Another way to benefit from video without making one yourself is to partner with companies who are already making great video content. Here are a few examples of what this might look like:<\/p>\n To sum up, when you\u2019re new to video marketing, lean on companies and customers who are already creating high-quality video content. This is a great way to get used to incorporating video into your marketing strategy while gaining some brand awareness for your own company. When done with a respectful exchange of services, promotion and\/or discounts, it\u2019s also a great way to strengthen your customer and partner relationships.<\/p>\n Furthermore, this could turn into a recurring process that gives you video content on a regular basis. For example, you could create a formal discount program in which customers submit high-quality videos of themselves using or speaking about your company in exchange for a discount. You could choose a customer video to feature every month. This would give you regular video content that you don\u2019t have to make yourself.<\/p>\n Plus, the incentive you offer can strengthen your relationships with your customers. You might turn one-time customers into lifelong buyers. Finally, this increased customer interaction can give you even more insight into your audience’s fears, pain points and goals. That’s free market research!<\/p>\n [\/et_pb_blurb][et_pb_blurb title=”Create Short, Low-Stakes Videos for Social Media” image=”https:\/\/orourkemediagroup.com\/wp-content\/uploads\/2022\/06\/3.png” alt=”3″ icon_placement=”left” content_max_width=”100%” admin_label=”3.” module_id=”Low-StakesVideos” _builder_version=”4.17.4″ _module_preset=”default” header_level=”h3″ header_font_size=”24px” global_colors_info=”{}”]<\/p>\n A third way to benefit from video without making one is to know that videos don\u2019t have to be long to be valuable<\/span>. In fact, short videos perform very well. In 2020 alone, almost 5 million<\/a> videos were less than 60 seconds long. And 46% of marketers view short-form videos as effective. This is great news if you\u2019re new to using video in your business. All you really need is your smartphone.<\/p>\n The best way to experiment with using short, informal videos is to post them on your platforms. For example, you could shoot a quick tour of your office. Your employees could shoot 1-minute \u201cday in the life\u201d videos of a typical workday. Or if you\u2019re attending an event, you could create short videos of what you and your team are up to throughout the day(s). You could build up an archive of videos and post them to any of your social platforms.<\/p>\n Shooting less formal, DIY videos offer two benefits. First, it\u2019s a great way to get started with video marketing<\/a>. You don\u2019t need advanced equipment or expertise, or a lot of money. As you get more comfortable with creating videos, you work up to creating or investing in more professional, curated videos.<\/p>\n Second, social media is the perfect place to post less formal, DIY videos. Followers want to see this type of video content because it demonstrates your brand\u2019s authenticity and personality. It humanizes your business, which helps you gain trust. It makes your followers feel like when they become a customer, they\u2019re supporting a brand that shares their values and truly cares about them.<\/p>\n As an example, check out the video below. OMG\u2019s video team made this high-quality video\u2013using just our phones and microphones\u2013for our client Preferred Senior Living to post on their Facebook page.<\/p>\n [\/et_pb_blurb][et_pb_video src=”https:\/\/orourkemediagroup.com\/wp-content\/uploads\/2022\/07\/Preferred-Senior-Living-Facebook-Facebook-Video-3.mp4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][et_pb_blurb alt=”3″ icon_placement=”left” content_max_width=”100%” admin_label=”3.” _builder_version=”4.17.4″ _module_preset=”default” header_level=”h3″ header_font_size=”24px” custom_padding=”|||30px|false|false” custom_padding_tablet=”|||0px|false|false” custom_padding_phone=”|||0px|false|false” custom_padding_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n To sum up, social media followers love DIY, informal, authentic video content from brands. It is the perfect arena in which to get your feet wet with video creation and also gain tangible results in the form of more followers, engagement, brand awareness, etc.<\/p>\n In other words, creating videos for your social media platforms is an ideal way to benefit from video. It requires minimal resources, offers an unlimited amount of topics and ideas, and welcomes short lengths of 60 seconds or less.<\/p>\n [\/et_pb_blurb][et_pb_blurb title=”Let OMG Help You Benefit From Video Without Making One” image=”https:\/\/orourkemediagroup.com\/wp-content\/uploads\/2022\/06\/4.png” alt=”4″ icon_placement=”left” content_max_width=”100%” admin_label=”4.” module_id=”OMGHelp” _builder_version=”4.17.4″ _module_preset=”default” header_level=”h3″ header_font_size=”24px” global_colors_info=”{}”]<\/p>\n The easiest way to <\/span>benefit from video without making one? Let OMG handle the entire video creation process for you.<\/span> We provide affordable, start-to-finish packages for all of your video needs. Whether you\u2019re not sure where to start with video or just don\u2019t have the bandwidth to do it yourself, we can help you achieve the end result you want.<\/span><\/p>\n Want to learn more about our video marketing services for local businesses? Just complete the form below. Tell us a little about what you want to accomplish with video and we\u2019ll respond with a plan of action.<\/span><\/p>\n [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.3″ _module_preset=”default” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Contact Form” module_id=”formfill” _builder_version=”4.17.4″ _module_preset=”default” background_enable_color=”off” custom_margin=”40px||||false|false” custom_padding=”20px|20px|20px|20px|true|true” border_width_all=”1px” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.17.4″ _module_preset=”default” background_color=”#efefef” custom_margin=”40px||||false|false” custom_padding=”20px|20px|20px|20px|true|true” global_colors_info=”{}”]<\/p>\n O\u2019Rourke Media Group operates in six states with a full-service digital agency and 24 publications and hyperlocal websites. Our team of marketing experts specialize in providing customized digital marketing strategies and solutions for any size business and budget. We\u2019re also a hyper-local community news publisher with an engaged audience of print subscribers, digital subscribers, website page views, social media followers, and email newsletters.<\/span><\/i><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Video was the #1 medium that businesses used in their marketing strategy in 2021. Video marketing has become so effective in attracting and engaging customers that 92% of marketers view video as important in their business\u2019 strategy. But here\u2019s the thing. Creating great video content for your business can be pretty labor-intensive. And with at […]<\/p>\n","protected":false},"author":2,"featured_media":241844,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[24],"tags":[],"class_list":["post-241841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/devsiteomg.com\/omgsite\/wp-json\/wp\/v2\/posts\/241841","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/devsiteomg.com\/omgsite\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/devsiteomg.com\/omgsite\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/devsiteomg.com\/omgsite\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/devsiteomg.com\/omgsite\/wp-json\/wp\/v2\/comments?post=241841"}],"version-history":[{"count":0,"href":"https:\/\/devsiteomg.com\/omgsite\/wp-json\/wp\/v2\/posts\/241841\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/devsiteomg.com\/omgsite\/wp-json\/wp\/v2\/media\/241844"}],"wp:attachment":[{"href":"https:\/\/devsiteomg.com\/omgsite\/wp-json\/wp\/v2\/media?parent=241841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/devsiteomg.com\/omgsite\/wp-json\/wp\/v2\/categories?post=241841"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/devsiteomg.com\/omgsite\/wp-json\/wp\/v2\/tags?post=241841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Blog Summary<\/h3>\n
4 Ways To Benefit From Video Without Making One<\/h2>\n
Key Takeaway<\/h3>\n
What would you like to accomplish with a video for your local business?<\/h3>\n
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Key Takeaway<\/h3>\n
Key Takeaway<\/h3>\n
[forminator_form id=”240898″]<\/h3>\n
About O\u2019Rourke Media Group<\/a><\/h3>\n