If you’ve ever solicited major gifts for your nonprofit, you know that prospect research is critical for success. Whether you’re trying to bolster your annual fund or launch a capital campaign, prospect research allows you to pinpoint potential high-impact donors for these initiatives and develop data-driven strategies to cultivate and secure their support.
You might have also incorporated—or at least considered incorporating—artificial intelligence (AI) tools into various processes at your nonprofit, from creating marketing content to streamlining administrative work. AI can also enhance prospect research, allowing you to work smarter, not harder, at this critical activity.
In this guide, we’ll discuss how to strategically and responsibly incorporate AI into your nonprofit’s prospect research processes. But first, let’s look at the advantages of leveraging these tools.