If your nonprofit is like most, then you know all too well the strain of limited time and resources. And in today’s social media-driven world, that makes things even tougher.

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One of the most important things to understand about nonprofit marketing is that, ultimately, your goal is a bit larger than that which you would have with a regular small- or medium-sized business.

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When it comes to social media networking, one channel that nonprofits in particular often overlook is also among the most important: LinkedIn. It’s more than just a social networking site that comes with its own built-in “professional” reputation. It’s also a direct link to exactly the type of person that you’re looking for, provided you know how to tailor your marketing strategy to play to what these people are looking for, to begin with.

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As a professional in the nonprofit space, you understand the importance of a capital campaign but may not know how to develop one. This is Spave’s introductory guide to developing and executing a capital campaign.

For more in-depth information on organizing a capital campaign, we recommend The Ask Event Handbook by Terry Axelrod. (more…)

At nonprofits, resources are limited, even for critical functions such as building awareness, attracting new donors, and recruiting volunteers. It’s important to take advantage of every opportunity available. Google Ad Grants are one such opportunity for nonprofits to drive traffic and cultivate support.

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How to plan and implement a confidence-building, awareness-producing and fundraising launch event to usher in the public, grassroots giving!

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As we approach the season of giving, there’s a special day on Minnesota’s calendar that resonates with the spirit of generosity – Give to the Max Day. This day, observed annually on the third Thursday in November, is a statewide movement that unites thousands of organizations and individuals to support causes close to their hearts. At Spave, we’re proud to be a part of this philanthropic celebration, and we invite you to join us in making a meaningful impact on the causes that matter. 

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Multi-Gen Marketing: How To Reach Donors of All Ages

Imagine a long-time donor in their 70s who prefers handwritten checks and thank-you notes. Now, imagine a young professional in their 30s who donates on your website after exploring your nonprofit’s Instagram profile. Both care deeply about your cause but engage in different ways.

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4 Nonprofit Budgeting Tips to Promote Financial Health

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If you’ve ever solicited major gifts for your nonprofit, you know that prospect research is critical for success. Whether you’re trying to bolster your annual fund or launch a capital campaign, prospect research allows you to pinpoint potential high-impact donors for these initiatives and develop data-driven strategies to cultivate and secure their support.

You might have also incorporated—or at least considered incorporating—artificial intelligence (AI) tools into various processes at your nonprofit, from creating marketing content to streamlining administrative work. AI can also enhance prospect research, allowing you to work smarter, not harder, at this critical activity.

In this guide, we’ll discuss how to strategically and responsibly incorporate AI into your nonprofit’s prospect research processes. But first, let’s look at the advantages of leveraging these tools.

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