If your nonprofit is like most, then you know all too well the strain of limited time and resources. And in today’s social media-driven world, that makes things even tougher.

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One of the most important things to understand about nonprofit marketing is that, ultimately, your goal is a bit larger than that which you would have with a regular small- or medium-sized business.

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When it comes to social media networking, one channel that nonprofits in particular often overlook is also among the most important: LinkedIn. It’s more than just a social networking site that comes with its own built-in “professional” reputation. It’s also a direct link to exactly the type of person that you’re looking for, provided you know how to tailor your marketing strategy to play to what these people are looking for, to begin with.

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As a professional in the nonprofit space, you understand the importance of a capital campaign but may not know how to develop one. This is Spave’s introductory guide to developing and executing a capital campaign.

For more in-depth information on organizing a capital campaign, we recommend The Ask Event Handbook by Terry Axelrod. (more…)

At nonprofits, resources are limited, even for critical functions such as building awareness, attracting new donors, and recruiting volunteers. It’s important to take advantage of every opportunity available. Google Ad Grants are one such opportunity for nonprofits to drive traffic and cultivate support.

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How to plan and implement a confidence-building, awareness-producing and fundraising launch event to usher in the public, grassroots giving!

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As we approach the season of giving, there’s a special day on Minnesota’s calendar that resonates with the spirit of generosity – Give to the Max Day. This day, observed annually on the third Thursday in November, is a statewide movement that unites thousands of organizations and individuals to support causes close to their hearts. At Spave, we’re proud to be a part of this philanthropic celebration, and we invite you to join us in making a meaningful impact on the causes that matter. 

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7 Web Statistics that Reveal the Importance of Positive UX

User experience (UX) refers to the overall experience of web visitors when navigating and engaging with your website. When visitors land on your nonprofit’s website, you have mere fractions of a second to make a good first impression. Solid user experience is a critical component of that first impression. 

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3 Signs Your Donor Stewardship Efforts Are Underperforming

Donor stewardship—the practice of engaging and building relationships with your nonprofit’s donors—is one of the most important aspects of fundraising. Proactive stewardship strategies help you not only retain donors but also upgrade their support and dedication to your organization over time.

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Multi-Gen Marketing: How To Reach Donors of All Ages

Imagine a long-time donor in their 70s who prefers handwritten checks and thank-you notes. Now, imagine a young professional in their 30s who donates on your website after exploring your nonprofit’s Instagram profile. Both care deeply about your cause but engage in different ways.

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