![\"nonprofit](\"https:\/\/www.spave.io\/hubfs\/nonprofit%20UX%20statistics_feature.jpg\")
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<\/span><\/span><\/span><\/span><\/h1>\n User experience (UX) refers to the overall experience of web visitors when navigating and engaging with your website. When visitors land on your nonprofit\u2019s website, you have mere fractions of a second<\/a> to make a good first impression. Solid user experience is a critical component of that first impression. <\/span><\/p>\n <\/p>\n The most effective nonprofit websites<\/a> take audience feedback and input into account when designing the user experience. With that in mind, we\u2019ll explore seven relevant statistics that unveil the importance of positive UX for your organization\u2019s marketing goals<\/a>. Plus, we\u2019ll discuss strategies to help you incorporate these insights into your website strategy effectively. <\/p>\n <\/span><\/p>\n Developing a positive user experience starts with these steps:<\/span><\/p>\n Although developing a better user experience takes time, the result is worth it\u2014effective UX design can increase your website\u2019s conversion rate by 200%<\/a>.<\/p>\n <\/span><\/p>\n <\/span><\/span><\/h2>\n Don\u2019t overlook aesthetics when updating your website for UX. An outdated, inaccessible, or unattractive design can make your website unappealing for visitors, decreasing the chances that they\u2019ll return or support your nonprofit. <\/span><\/p>\n Some aspects of design are subjective, but generally, these best practices will help you construct a website that\u2019s always in style: <\/span><\/p>\n If your content management system (CMS) feels restrictive or doesn\u2019t offer the user-friendliness you need to make changes quickly, consider switching to a more accessible platform like WordPress<\/a>. WordPress provides an intuitive interface that makes it easy for users (even those without extensive web design experience) to make effective updates that enhance your site\u2019s quality. <\/p>\n <\/span><\/p>\n <\/span><\/h2>\n A mobile-friendly website is not optional\u2014visitors expect a great experience, whether using their phone or desktop. Ensure your website is mobile-optimized and features a touch-friendly interface so mobile and tablet users can easily tap buttons and scroll through your pages. <\/span><\/p>\n Ensure your website looks great on any device by following these tips: <\/span><\/p>\n Also, remember that even though mobile devices dominate website traffic, desktop users are responsible for the majority of donation transactions (67%) and revenue (78%)<\/a>. This statistic underscores the importance of optimizing your website for all <\/em>devices. <\/span><\/p>\n <\/span><\/h2>\n Increasing conversions is necessary for driving more online revenue\u2014Bloomerang\u2019s donation page guide<\/a> offers a few best practices for boosting conversions:<\/span><\/p>\n Ensure your donation page accepts various payment methods, such as credit\/debit cards, Google Pay, or PayPal. This flexibility allows donors to use whatever payment method they have on hand, keeping the donation process running smoothly. <\/span><\/p>\n <\/span><\/h2>\n Your website\u2019s content plays a significant role in creating a positive visitor experience. Increasingly, nonprofit supporters seek genuine stories from the beneficiaries directly impacted by your mission.<\/span><\/p>\n Include these elements in your web content for more effective storytelling: <\/span><\/p>\n Incorporate storytelling elements into multiple web pages, including your homepage, about page, and blog. This well-rounded approach ensures that your content will work together to drive a positive and cohesive experience, no matter which page visitors land on.<\/span><\/p>\n Test your web pages using a tool like PageSpeed Insights<\/a> to understand how quickly they\u2019re loading and changes you can make to improve load speeds. <\/p>\n <\/span><\/p>\n <\/span><\/h2>\n Strong security measures can give supporters greater peace of mind, especially when using your website or app to submit online donations<\/a>. <\/span><\/span><\/p>\n Remember these statistics and trends as you enhance your website to be a more robust advocacy tool. By responding to user preferences, you can make your website an effective resource for spreading awareness of your mission and generating more revenue for your cause.<\/span><\/p>\n To explore how Spave can transform your nonprofit’s fundraising efforts, try it yourself! Download the app today:<\/a> App Store<\/a> | Google Play<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":" 7 Web Statistics that Reveal the Importance of Positive UX User experience (UX) refers to the overall experience of web visitors when navigating and engaging with your website. When visitors land on your nonprofit\u2019s website, you have mere fractions of a second to make a good first impression. Solid user experience is a critical component […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"categories":[1],"tags":[2],"class_list":["post-228","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-for-nonprofits"],"_links":{"self":[{"href":"https:\/\/devsiteomg.com\/spave\/wp-json\/wp\/v2\/posts\/228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/devsiteomg.com\/spave\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/devsiteomg.com\/spave\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/devsiteomg.com\/spave\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/devsiteomg.com\/spave\/wp-json\/wp\/v2\/comments?post=228"}],"version-history":[{"count":0,"href":"https:\/\/devsiteomg.com\/spave\/wp-json\/wp\/v2\/posts\/228\/revisions"}],"wp:attachment":[{"href":"https:\/\/devsiteomg.com\/spave\/wp-json\/wp\/v2\/media?parent=228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/devsiteomg.com\/spave\/wp-json\/wp\/v2\/categories?post=228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/devsiteomg.com\/spave\/wp-json\/wp\/v2\/tags?post=228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}} <\/span><\/h1>\n
1. <\/span>88% of online consumers<\/a><\/span> are less likely to return to a site after a bad user experience. <\/span><\/span><\/h2>\n
User experience can make or break your nonprofit\u2019s ability to recruit new supporters. A well-designed website captures new audience members\u2019 attention and ensures potential supporters don’t fall through the cracks. <\/span><\/span><\/p>\n\n
2. <\/span>94% of first impressions<\/a><\/span> <\/span>are related to your website\u2019s design. <\/p>\n
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3. <\/span>Over 50%<\/a><\/span> <\/span>of nonprofit website traffic comes from mobile users (including phones and tablets).<\/p>\n
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4. The average primary donation page conversion rate for nonprofits is just <\/span>12%<\/a><\/span>. <\/span><\/p>\n
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5. <\/span>42% of donors<\/a> say that personal stories from a nonprofit\u2019s beneficiaries influenced their decision to give. <\/p>\n
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6. Most users will bounce from your website if it takes longer than <\/span>three seconds<\/a><\/span> to load.
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<\/span>Research shows<\/a> that web pages that take more than a few seconds to load can dramatically increase the probability that someone will leave your website altogether. Improve your website\u2019s load speed by taking these steps: <\/span><\/h2>\n\n
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7. Nearly <\/span>one-third of consumers<\/a><\/span> said they have been affected by a security incident and had their data exposed after shopping online.
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<\/span><\/span>A secure website reassures visitors that they won\u2019t be at risk of privacy or data security threats. Use your web design and content to give supporters greater confidence in your website\u2019s security. For example, you should: <\/p>\n\n
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